Social network ad spend in Asia Pacific 2013-2016 Social network ad spend per user in Asia Pacific 2013-2016
Social network ad spend per user in the Middle East & Africa 2013-2016 Social network ad spend growth in Asia Pacific 2013-2016 Social media ad spend in Latin America 2022, by country Share of social in digital ad spend in the U.S. Social media advertising spending in the U.S.
Global social media advertising spending share 2013-2017 Social media advertising spending in the UK 2011-2019 Growth of social media ad spend in China 2014-2018 The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly 15 billion U.S dollars in 2021. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. companies are and will be using social media for marketing purposes2. Studies show that a little over 90 percent of U.S. Social network advertising – a closer look Facebook commands the lion’s share of these expenditures (more than 80 percent), followed by LinkedIn and Pinterest with four and two percent respectively. By 2022, advertisers are expected to spend over 56 billion dollars on promoting their products on social networks. dollars, and included paid advertising on social networks as well as games and applications on social media. In 2020 the amount reached 40 billion U.S. Every year billions of dollars are spent on advertising on social media in the United States.
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